Wet n Wild Photo Focus Concealer Fair Beige
The Wet n Wild Photo Focus Concealer in Fair Beige is a popular drugstore concealer known for its lightweight, blendable formula and affordable price. Here’s what you should know about it:
Key Features:
- Shade: Fair Beige is a light, neutral-to-cool-toned shade, ideal for fair skin with slight pink/beige undertones.
- Coverage: Medium to full (buildable).
- Finish: Natural/semi-matte—designed to avoid flashback in photos.
- Formula: Lightweight, creamy, and blendable with a doe-foot applicator.
- Claims: Oil-free, tested under 7 different light conditions for a flawless look.
Pros:
✔ Budget-friendly (typically under $5).
✔ Good for brightening under eyes & covering blemishes.
✔ Works well for fair, cool-toned skin.
✔ Vegan and cruelty-free.
Cons:
✖ Can be slightly drying (not ideal for very dry under eyes).
✖ Limited shade range (may not suit deeper skin tones).
✖ Some find it oxidizes slightly (test before buying).
How to Use:
- Apply dots under eyes or on blemishes.
- Blend with a sponge, brush, or fingers.
- Set with powder if needed for longer wear.
Comparable Shades in Other Brands:
- Maybelline Fit Me Concealer in Fair (lighter & more neutral).
- e.l.f. 16HR Camo Concealer in Fair Beige (similar undertone).
- Tarte Shape Tape in Fair (higher-end alternative).
Final Verdict:
A great affordable option for fair, cool-to-neutral skin tones, especially if you prefer a natural finish. If you have dry under-eyes, prep with moisturizer first.
